‘Tis the season. Not that season, mind you—for our industry, maybe even better than that. It’s awards season, and MAD CONSORT is thrilled to announce that we’re the recipient of an IDA Bronze and HOW Promotion Design Award!

The Clear Lin e, MAD CONSORT's promotional boxed-set of clear liquors and clean lineage from good idea to smart execution was awarded an IDA (International Design Award) third-prize honor. Think about it: a field of more than 1000 entries from 52 countries, and they chose our MAD little package? We couldn’t be more honored.

More recently, we were excited to find that The Clear Line was also chosen as a Merit winner in the most recent HOW Promotion Design Awards. It’s a highly selective and well-regarded competition sponsored by HOW magazine, and our work will appear in the Fall 2015 issue—which you should definitely check out. We’re over the moon about this one as well.

Thanks to the juries in both competitions. We’re a bit new around here and grateful that our hard work in brand design and packaging is getting noticed. You like us. You really do. (And that’s wonderful.) Be sure to check back for more good news soon.

Volume 30 / ISSUE #4 / Fall 2015 — Volume 30 / ISSUE #4 / Fall 2015

MAD Consort is excited to announce…us! A concept-driven brand, design, packaging and luxury gift studio working in Amsterdam but creating for companies big and small all over the world. Hello!

Building a great brand is a big deal, but we’ve got your back. We’re big-agency ex-patriots with the experience you get at a top firm, but with the creative tenacity you really want when you’re changing messaging, launching a product, or building a brand from the ground up.

We call what we do Brave Design for Fearless Brands, and we approach our work like archeologists and architects—digging in to uncover the truth in your story and building out your best message to the world.

We’ve worked our magic for clients from Europe to the U.S., building identities and creating products for over 15 years for medium and big business, for start ups, corporations, wine and spirit purveyors, hotels and restaurants, delicatessens, and all kinds of everyday products and services.

We’re not new, but our location is—a brand new studio in the Pijp neighbourhood of Amsterdam, a vibrant, market and cafe-filled district in one of the world’s most creative and globally connected cities. Here, we work alongside more than 100 creative businesses (and one well-known studio dog, Judge). Our neighbours are designers, printers, architects and PR professionals, illustrators, web developers, video and film producers. Inspiration floats down the canals straight to us from all over the world here. We are thrilled to call this incredible, beautiful place home.

We’re MAD about a lot of things—and connection is one. Check us out at www.madconsort.com to see our work and email us at hello@madconsort.com to get started on the intimidating (but we promise, amazing) journey of telling your story to the world.

- Anna Addison

Meet Anna Addison

MAD LAB Curator / Designer / / Brand Consultant / Citizen of the World /

Anna is the ingenious scientist behind MAD (Mad Addison Design) and it’s CONSORT of design-obsessed misfit creative professionals. She falls in love every day, and believes her one job is to build brands that empower people, honour products, make them beautiful, give them meaning and help them sell. She also believes in bicycles over cars, howly bloodhounds over yowly cats, and chopsticks over forks.