TEAM

We work with local and global designers, writers, artist, photographers, strategists, motion and web gurus and industry manufacturers who work in all sorts of materials, tailoring just the right team for each and every project.

TERRAIN

Our new studio makes us part of an informal collective of Europe’s most cutting-edge creatives. We work alongside with more than 100 creative businesses in Amsterdam’s energetic Pijp area.

TRUST

Most importantly, we pride ourselves on the relationships that we keep. We partner very closely with clients to help brands on paper come to life in all dimensions. 


 

WE KEEP GREAT COMPANY

Our consort is a collection of kindred spirits; in our case, a nod to the collaboration that’s a part of everything we do.

 

ANNA ADDISON

Founder & Creative Director

anna@madconsort.com

Today, brands must work harder than ever to capture increasingly savvy audiences. They must be more clever, shoulder more meaning and provoke more connections than ever before, or risk being lost in the noise of media.

At MAD CONSORT, we are bright, crafty, agile, and delightfully, constructively nosy. We don’t like a safe bet.

And above all, we believe in doing smart, beautiful work that clearly communicates the right message to the right people.
— Anna Addison

KENDRA RAINEY

Writer & Brand Strategist

kendra@madconsort.com

WHAT WE DO : MAD dESIGN SERVICES

We create experiences and connections.

BRAND DEVELOPMENT 

Brand Consulting
Brand Strategy
Brand Position
Brand’s Voice & Tone
Brand Pillars
Brand Story

IDENTITY

Visual Design
Brand Naming
Logo / Mark
Lettering  
Typography
 Illustration

 

PACKAGING

Wine & Spirits
Limited Editons 
New Line Extensions
New Market Export
3D Bottle Design
Structural Design

 

GIFTS

Luxury Gifts
Self Promotions
Corporate Gifts
Limited Edition
Custom Invitations
Unique Promotions

 


 

HOW WE WORK : MAD DESIGN PROCESS

Our process goes something like this: Digging In and Building Out. We approach brand design and packaging partly like archeologists, and partly like architects. 

 
About_define.jpg

Big Picture
Client’s Goals
Client’s Content
Design Phases
Deliverables
Proposal & Contract

About_dig.jpg

Dig for Ownable Truth
Stories & Values
Key Visuals & Moodboards
Concept & Ideas
Brand Strategy
Brand Story

About_dig.jpg

Play & Collaborate
Execute Design Phases
Visual Language
Mockups
Design Finalisation
Post Production

About_launch.jpg

Unveiling your brand
to the world!
High fives all around!

WE ARE CONCEPT DRIVEN CREATORS